Graphic and Media DesignDegree Show 2019


Jo Lee
Hello! I am Jo, a graphic designer with a focus in branding and visual identity, in both print and digital media. Having had working experience from NGOs to larger design agencies such as Sky UK, my aim is to understand what the industry needs and experience what it has to offer. I am passionate about understanding and dissecting campaigns and brands, deconstructing them and rebuilding them into the client's visualisation.

To see more of my work, check out @jljoh on Instagram!


For this project, I created a brand for the Mooncake Autumn Festival. Originally called the Mid Autumn Festival, it is celebrated in many parts of Asia and the Mooncake, a traditional pastry with a sweet filling, is eaten during this period.

I wanted to introduce this festival to the people of London, through the celebrated pastry - the Mooncake. For the event, I designed posters that would be advertised all over London and a website - designed on Sketch, where visitors could go to get more information for the event.

Students / Info

London College of Communication

Elephant & Castle London SE1 6SB

Directions →

Private View

Wednesday 19 June 6-9 pm

General Access

Thursday 20 – Saturday 22 June

Thur - Fri: 11am – 7pm
Sat: 11am – 4pm