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James Robinson

jameslrobinson.design@gmail.com

I am a Graphic Designer based in London who has a passion for branding and typography. I enjoy creating brands that are versatile, clean and modern. My main interest is with wildlife, especially those animals that are currently endangered.

Kingdom - Endangered Animal Clothing Brand

For my Industry Practice project, I wanted to create an animal clothing brand. Kingdom is a brand that explores a new way for charities to generate awareness and funding. The brand focuses on those animals that are in the most need of help such as African Elephants and Bengal Tigers.

The brand operates under one logotype with the mark changing depending on what animal the brand is focusing on. This means that customers can easily navigate to the Tiger clothing line for example, if that the animal that they want to help.