Graphic and Media DesignDegree Show 2019


Benedita Melo Souto
Hello! I'm Benedita, but you can call me Benny. I'm a multidisciplinary designer with a particular focus on social change projects. I am passionate about the power of participatory and human-centred design approaches to address some of the world's most complex issues.

I believe in starting with a challenge and going through a design process grounded in empathy and iteration to explore possible solutions. Having the flexibility to experiment and explore a range of different ideas, I choose to follow the route best suited to solve the problem at hand.

Below are some of the projects I have worked on this year! To see more of my work, check out


Connection is a game designed to help players build deeper connections, get to know each other better and strengthen their friendships. It was designed as part of a mental health campaign to help tackle loneliness through gameplay.

Connection is a connect-the-dots game, where players draw different question cards, with different levels of difficulty that relate to how personal the questions are. For each question answered, the player will get a token that tells them which dots to connect. In this way, all players are working together towards revealing the picture whilst sharing and building their relationship in the process.

I wish...

I wish… is a generative design project, where users input their birthday wishes, along with other information related to their birthday, into a website in order to create a unique, personalised token that will reflect their wishes.

This token could be used as a reminder of their wish or their birthday, perhaps even acting as motivation to pursue that wish. The tokens could be produced and used in a number of different ways, in order to create a truly personalised experience, where the object reflects the way each person would like to keep or use it the most.

The project consists of a generative website, where a token is generated, of 3D objects of different tokens which represent different wishes, and a silver screen-printed poster to present the rules of the generative process.

To see the full, working website please go to

Students / Info

London College of Communication

Elephant & Castle London SE1 6SB

Directions →

Private View

Wednesday 19 June 6-9 pm

General Access

Thursday 20 – Saturday 22 June

Thur - Fri: 11am – 7pm
Sat: 11am – 4pm